Introduced by Ken Burnett
Every fundraiser, never mind what discipline they work on, needs to be able to communicate their cause brilliantly. Alan will explain the theory behind why people give, prove that there is a natural urge within 99% of people to be philanthropic and show how every fundraiser can tap into this urge in any setting. This plenary will explore the science behind emotional fundraising and demonstrate case studies of how it can be done exquisitely. He will show how you can use your own emotions to influence other people and pass on some truly inspiring techniques to leave you fired up for fundraising forever..
Alan is a Director of Clayton Burnett Ltd, Chairman of coaching firm Revolutionise Global, Chairman of the Grove Practice and Managing Partner at the Inch Hotel and Inspiration Centre in Scotland.
He is one of the leading consultants, creative directors and inspirational speakers on the world circuit, Clayton Burnett is currently based in the UK, Denmark, Norway and Finland. Alan created charity marketing agency Cascaid in the UK in 1998 following a career working in-house in charity marketing. He ran Cascaid until 2008, when it merged to form The Good Agency. Alan has worked with over 250 nonprofit clients in the UK and around the world. His specialisms are creative strategy, donor insight and motivation and he has published much original research and theory. Alan’s other area of work is as a trainer, coach and professional speaker, working globally.
He is a keen mountaineer, powerboat skipper and golfer and has a reputation for astonishing insight, and for saying things others don’t dare to.